LET’S WORK TOGETHER
I’m Kay, and I’ve been passionately promoting Scotland’s businesses, brands & destinations for over a decade.
Not only do I shout about Scotland as a whole, I love to focus in on the wee details and simple moments; warm welcomes and local businesses, fresh produce and hearty home-cooking, sea views and time in nature.
The car-free journeys, the day trips and the final destinations.
If you’d like to work with one of Scotland’s best-known content creators and travel experts, you’re in the right place.
* I’m still taking campaign bookings from Dec – March, before I go on Maternity Leave *
WORD OF MOUTH GONE WILD
When I first starting travel blogging, “influencers” weren’t even a thing.
Now, influencer marketing is one of the most powerful and impactful marketing tools on the planet.
We all know the value in word of mouth recommendations, and the online world has taken this to a whole new level, on a global scale.
Travellers actively search for information and advice online, or simple stumble upon travel inspiration while they’re scrolling.
Even better when the advice and inspiration is coming from someone they already follow and trust.
People connect with people; authenticity, relatability and honesty. That’s where the magic happens.
If our brands are aligned, and we’re both the right fit for a collaboration, my audience will be your ideal audience too.
QUICK STATS & LINKS
> Instagram page – 75,000+ followers
> Facebook page – 79,000+ followers
> Facebook group – 17,000+ members
> Find out more about me here
why work with me?
> I can guarantee exposure to a loyal, highly engaged community of over 150,000 people who trust and follow my recommendations. At the very least, I plant the seed for future travel and even better, you’ll see an increase in followers and sales/bookings.
> You could say I’ve been around for a while. I started travel blogging in 2013 and have been constantly learning, growing and evolving within this ever-changing industry and its social media algorithms. I have become a trusted voice and travel expert, who has tried and tested many campaigns, trends and styles of content.
> I create engaging and inspiring content across several channels, from immersive, descriptive writing, to vivid visual content and voiceover videos. This allows me to capture the imagination of different audiences at every stage of their travel planning journey, appealing to their individual learning styles – and attention spans!
> I provide an honest and personal review of my experiences. Integrity and credibility is top priority, as this builds trust and rapport with my audience. When required, I can offer feedback on how to enhance or improve what you offer.
MY SERVICES
Social media campaigns
This is where I thrive! Fully immersed in the destination or experience, capturing and sharing all the highlights through my eyes and my words.
Perfect for a short term push to create awareness and to increase your followers & enquiries.
Blog posts
Detailed destination guides, reviews and top tips. This is an opportunity for me to delve into the details, feature multiple images, and optimise the post for Google search rankings.
Blog posts stay on my website and offer more long term results through traffic from Google.
Freelance travel writing
Perfect if you’re looking for some immersive, descriptive and inspiration-loaded travel copy for your own website or print publication.
I can also create itinerary-style posts or listicles e.g. “top places to visit/eat in…”
press & media features
> ITV This Morning – live TV appearance from Inveraray.
> The Scotsman – my car(e) free, sustainable travels.
> The Sunday Post – three of my favourite locations by public transport.
> Lonely Planet – 7 day itinerary of Southern Scotland.
> The Daily Record – about my story and public transport adventures.
> The Herald – announcing my Lonely Planet commission.
> BBC Radio Scot – a wee chat with Kaye Adams about my adventures.
Previous partnerships
TESTIMONIALS
KIERA McCABE
SOCIAL MEDIA MANAGER AT CALMAC FERRIES
“We have worked with Kay on a few campaigns and she is such a pleasure to work with.
Kay has a great knowledge on all things Scottish travel related, and is a huge advocate for using public transport.
From her beautiful storytelling to her incredible photos, her passion for Scotland really shines through and inspires others to travel”
GRAHAM SHEACH
marketing manager, hostelling scotland
I have been working with Kay for a number of years now and have always found her a pleasure to work with.
Her content never fails to inspire. It is always relevant, enjoyable to read and really connects with her followers and our own audience.
From a girls road trip to the NW Highlands to an off the grid adventure in Loch Ossian, Kay approaches every trip with an infectious enthusiasm and I look forward to many adventures to come.
ALISON READ
Digital Marketing Specialist at Visit Lossiemouth
“Kay came to Lossiemouth as part of the Visit Lossiemouth campaign. It was the first time we’ve ever worked with a travel blogger, and I think it’s fair to say a few people were a little dubious of the value of employing an influencer. Kay has well and truly blown that scepticism out of the water!
Throughout the entire experience, she conducted herself with the utmost professionalism, setting very clear expectations up front and in every interaction, she has been positive, engaging and curious to know more. Her joy in her work is clear to see, her enthusiasm for everything we offered up, in all weathers that a Scottish February can throw in a day, shines through as genuine and joyful.
I gave very clear guidelines around our branding and key messages, which Kay took on board and used consistently and appropriately in her effusive social media posts and blog.
Her writing is generous and eloquent, and all the businesses that met her have been delighted to be involved in her visit and look forward to increased footfall/bookings as a result.
One local B&B received a booking off the back of an Instagram story before Kay had even arrived home! I thoroughly recommend Kay’s services as a travel writer, and I hope we see her again soon. Thanks for everything, Kay, you’ve set the bar pretty high“
READY TO GET IN TOUCH?
Drop me an email at [email protected]
Tell me about your business/brand/destination and what you’re looking to achieve.
Let me know if you have a set budget or standard fee that you pay content creators.
Please note: I do not take on unpaid work or accept experiences as a form of payment.